Loyalty programs, as the name suggests, reward players for their loyalty. You may hear casinos refer to them as VIP programs, reward programs, or even another creative name. They all follow the same basic logic, though. As you play games in the casino, you will accrue points that can be redeemed for anything from small amounts of cash to complimentary hotel rooms. Best USA Casino Loyalty Programs. Go beyond limitless opportunity with an online casino loyalty program that redefines what rewards should be. When you play at MoheganSunCasino.com, you’ll automatically join Stellar Rewards, a 5-tier loyalty program that hands you out-of-this-world incentives as you play and move up from Aura to Eclipse. Luxury welcome gifts.

User retention is essential for an online gambling platform’s success. Tournaments and bonuses are effective tools for keeping existing players interested, but one of the most powerful instruments is the use of loyalty programs. We suggest analyzing this user retention mechanism in more detail.

What are online casino loyalty programs?

Gambling platforms’ loyalty programs are reward systems offered to players who visit the casino regularly. Their aim is to motivate users to stay on the platform. If players keep making deposits, they receive points.

The more points a player has, the higher his level gets. There are two ways leveling up encourages players to stay on the platform. First, users enjoy how higher levels provide better bonuses than those that are available at the lower levels. Second, there is a psychological factor, as players with a higher statuses feel more important.

How do players get points?

Different loyalty programs have various systems for accumulating points. In some online casinos, players get points for each dollar/euro deposited, while on other platforms, points are awarded for higher deposits, regular visits, amount of time spent in the casino, etc.

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What benefits do loyalty programs have?

Usually, loyalty programs have from 3 to 6 levels, which can include bronze, silver, gold, platinum, diamond, and elite/VIP.

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In some casinos, the first level is awarded automatically after the first deposit, while in others, players have to spend some time playing on the platform or send an invitation request. The basic levels usually provide players with daily free spins and regular casino promotions.

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Reaching the higher levels opens access to more profitable promotions, status upgrades, unique offers, and customized rewards. The highest elite or VIP levels offer weekly bonus spins, exclusive bonuses, invitations to VIP events, faster withdrawals, and the assistance of an individual account manager.

How do you make your casino loyalty program attractive?

Players enjoy participating in loyalty programs, but they must be exciting and appealing to users in order to capture their attention and motivate them to reach the highest level. There are several aspects to keep in mind when creating a loyalty program:

• make sure you provide bonuses and rewards that are interesting to players and appealing to the target market of operation;
• continually upgrade your program and introduce new rewards;
• make sure players do not have to wait for a long time between bonuses;
• make terms and conditions easy to find and understand;
• offer some outstanding and unique rewards and bonuses that will make your platform different;
• do not make higher levels too hard to reach;
• make sure you target the right audience and not only focus on players who are already loyal to the platform;
• promote your loyalty program, so players will know about all the benefits waiting for them on higher levels.

Loyalty programs play a crucial role in online casino success and revenues, as they effectively help to retain existing players. More than that, if a loyalty program offers unique benefits, it may not only keep players interested but will also attract new users to the platform.

What are VIP Programs?

A VIP Program is a system or program tailored by many online casinos to reward elite players with various bonuses and promotions as well as many other benefits. Players at some online casinos are automatically signed up for a casino’s VIP also called loyalty program that awards them with comp points as they bet and play casino games and after the accumulate enough points they can redeem them for real money. On the other hand, players at other online casinos climb up a VIP ladder that consists of a couple of VIP levels and they enjoy many treats along the way. There are also third type of online casinos where VIPs can join a VIP Club by invitation only. These VIPs usually deposit and play big and they are spotted by the casino which sends them an invitation.

What Benefits Do Members of a VIP Club Receive?

As a VIP, the world is your oyster. From the very moment a player’s VIP status is confirmed, he/she can enjoy being treated as a royalty member and being spoiled by many lucrative treats. The most common benefits the members of the VIP Club can enjoy include:

- Special bonuses and promotions. There are many VIP bonuses and promotional offers designed to boost a VIP’s bankroll. They range from match/deposit bonuses to exclusive cash back bonuses and weekly or monthly promotions.

- Tickets to special events. Fancy visiting an Opera show or a sports event? As a VIP, such treats are up for grabs.

- Luxury holidays. How about a trip to Hawaii? Some online casinos may offer to pay you a trip to exotic destinations.

- Luxury gifts. These gifts usually include customized birthday gifts like hi-tech gadgets and accessories.

- Personal account manager. Some casinos offer VIPs their own personal account manager to take care of their money.

- Faster withdrawal process times. As a VIP you don’t have to wait a couple of business days so you can cash out your winnings because withdrawals are processed fast.

- Higher deposit limits. Being a VIP means that you can deposit as much as you wish because the deposit limit is considerably higher.

Best Online Casino VIP Programs

Because there are many online casinos that offer different VIP programs, we have decided to select and recommend the best online casino VIP programs where you can get the most exclusive VIP treatment:

- All Slots Casino. The VIP program at All Slots Casino is comprised of five Loyalty Club statuses: Bronze, Silver, Gold, Platinum and Diamond. A player’s loyalty is well- rewarded with exclusive promotional events and gifts, personal account manager, free spins each week, higher deposit and withdrawal limits, redeem loyalty points to cash for Platinum and Diamond and customized vacation packages. Additionally, there are a couple of VIP promotions such as On The Double according to which your next two deposits will be matched by 100% up to 100 credits each and many more.

- 888 Casino. At this casino you will get 5-star VIP casino treatment and your status comes with tickets to sports events, shows and concerts, many prizes like hi-tech gadgets and designer goods, extra VIP bonuses and promotions like Win a Share of $1,200 Every Day or Win Halloween treats in October and so on. In addition, you can check out the goods at their VIP Loyalty Superstore and redeem your comp points for great rewards.

- William Hill Casino. Being a VIP at William Hill Casino will get you better comp point exchange rate depending on your VIP Club status level. There are four VIP statues: Bronze, Silver, Gold and Platinum Club. Additionally, there are improved bonuses and special exclusive VIP promotions, higher table limits, faster withdrawal process times, private tournaments, opportunities to earn flight tickets and gadgets, invitations to VIP sports events and so on.

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US VIP Programs

VIP players from the United States can also take advantage of great US-friendly online casino’s VIP programs that offer many benefits. We have chosen the following online casino US VIP Programs:

- Drake Casino. This online casino welcomes US players, especially VIPs by allowing them to sign up and activate their VIP Rewards Plan account. With every bet players earn points and after gathering enough points, they can exchange them for casino bonus, merchandise or buy tickets for daily, weekly and monthly sweepstake drawings where players can win a wide variety of casino bonus and prizes. The rewards levels are Amber (starting level), Bronze, Silver, Gold, Platinum and Diamond.

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- Miami Club Casino. Loyal VIPs at this casino earn comp points and climb up the Miami VIP Club levels that include Flamingo, Downtown, Bay Front, South Beach, Ocean Drive and Millionaire's Row. The benefits that come with these levels are better comp points exchange rates, exclusive coupons for 10 monthly reloads up to a specific amount, 25% cash back, loyalty tokens based on deposits and so on.

Online Casino Loyalty Programs

- Black Diamond Casino. As you deposit and bet at this casino, your VIP status increases and you will be invited to join the VIP Longue. New players start in the Sapphire Lounge and move toward the Ruby Lounge, Emerald Lounge and the last Black Diamond Lounge. The benefits VIPs can enjoy include 100% slots monthly reload up to $100, $200, $500 and $1,000 and monthly cash back of 5%, 10% and 15% up to $5,000.